Brand Identity · Packaging DesignDecember 2022 I chose Saratoga Olive Oil Co., a local business in Saratoga Springs, for a brand redesign project. I wanted to give the brand a fresher and more refined look while still keeping some of the rustic character that felt true to the company.
I redesigned the logo and created custom patterns and packaging, experimenting with how the new visual identity could work across different products and materials.