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Brand Redesign

Logo and package design for Saratoga Olive Oil Co.December 2022

For my rebranding practice, I chose Saratoga Olive Oil Co, a local business, to create a new logo and packaging design for them. I wanted to create a simple logo design that was sophisticated, refined, and rustic, reflecting the nature of their products. I created a custom pattern for the packaging and real-life examples of how the new logo would be shown on other packaging and accessories.

Tools used: 
Adobe InDesign 
Photoshop
Illustrator

AYDA ARSLAN  |  New York 2024